You Need These FOUR Things For A Thriving Social Media Strategy

You Need These Four Things for a Thriving Social Media Strategy | Jaimie Myers | If you want to build a community, get engagement, likes and followers and make money from Instagram, you need to have killer imagery, enticing copy, a plan and schedule and learn how to engage. 

If you're ready to step up your Instagram game, it's important that you don't miss any of these key elements to a thriving social media strategy. As a social media strategist, it's my job to make sure all of these elements are present in a strategy. Without one, the strategy is just not complete.

There are so many moving pieces to social media which can be incredibly overwhelming if you're just starting out or even if you've been doing it a while. I believe that a solid social media strategy is absolutely essential for small business and online business success in the modern world. 

The fact of the matter is that billions of people all around the world are using social media to connect with each other, learn about current events and yes, buy from brands. And Instagram is growing at a rapid rate. Most of the people who will eventually use the platform aren't even using it yet! That's mind-boggling!

It is absolutely KEY that you use the tools at your disposal to make sure that you are pulling in the right people. And with that, below are the 4 main elements that are absolutely necessary for a thriving Instagram strategy.

1. Killer Imagery

Social media is visual. People are visual. We see before we make a conscious choice to read or to click. And if what we see doesn't suit our aesthetic preferences, we tend to move on. It isn't more complicated than that.

The photos or graphics that you put out on social media need to be professional and high-quality. This means no blurry images, no poorly lit images, mindfulness with fonts and colors, clean and modern designs. And images that are the right size and/or shape for the right platform!

If this is tough for you, I provide content creation services!

2. Enticing Copy

In addition to the images you use needing to be professional and high-quality, the same can be said for the words that you use. Once someone decides to read, they can just as easily be turned off by the tone of voice you use, spelling errors, grammatical errors, confusing sentences and more.

Tip for writing copy: pretend that you are speaking to just one person (your ideal audience). Imagine how that person would want to be spoken to and do that while letting your brand personality shine. 

In addition to your copy, make sure that to write an Instagram bio that entices people to actually CLICK on your link.

3. Planning + Scheduling

A social media strategy is simply not a strategy without a plan. If you're flying by the seat of your pants when it comes to posting on Instagram, you're doing it wrong and you're causing yourself so much unnecessary stress.

Planning and scheduling ahead of time might be a lengthy process, but when it's done, it's done for a month (or for however long you plan) and then you don't have the weight of worry on your shoulders. You already know what's going to happen each and every day on your Instagram.

Need a content calendar made for you? I'm happy to help!

4. Engagement + Community

Once you have killer imagery, enticing copy and a solid plan in play, it's time for the fun stuff - engaging with your audience! This is where the real magic happens. Having the other three steps in play draws people to your content and inevitably to liking and commenting on your work.

When they do this, you'll be able to understand your them better and create a community that cares about what you do.

Learn about three places to start a conversation on Instagram here.

And those are the 4 pieces to a healthy and thriving Instagram strategy! Download my FREE Instagram checklist below to make sure that you're on the right track!

3 Ways to Make Social Media Easier

Three Ways to Make Social Media Easier | | Instagram can be difficult to master, but with these three tips, your will be rocking your social media and growing your Instagram followers. Plus, grab the free social media apps cheat sheet! Click through to download!

I get it. Social media can be so overwhelming. There are so many moving pieces and platforms to choose from and people to talk to. It's a lot. But I can assure you that digital marketing is not only the way of the world now, but that marketing in general is 50% of the battle when it comes to business. If you aren't putting yourself and your brand out there regularly, how will people know about you?

You just gotta do it!

And I've got a few ways to make it easier for you. I've always put together this handy cheat sheet to help you figure out the best apps and programs to make social media a total breeze for your biz.

1. Use a visual scheduling platform.

If you aren't already using a scheduler for your social media, now is the time to start. There are so many choices for schedulers and the choice is so personal, but I highly recommend finding one that has a visual aspect for Instagram. If you, like me, need to schedule from your computer for yourself and clients, I highly recommend Later. Not only is their customer service killer, but the platform is so intuitive. If you are a solopreneur, I recommend Plann. This app is seriously amazing and even allows you to drag and drop images to make your feed visually appealing. 

2. Batch your content.

Wondering how you'll have all that content to schedule? It's called batching and it's my best friend. Once a month, I pull out all my props and I take as many photos as I can for my Instagram. You can also use this method with photos of yourself or photos out and about. Take a lot of them, upload into your scheduler of choice, move around until it looks pretty and just like that, you've got a whole month of content!

If you're really ambitious, you could even dedicate a full day to this process and write out all your captions as well. I'm more of an on-the-fly caption writer, but I always write out captions for the month for my clients.

For other platforms like Facebook or Twitter, you could use a scheduler that will requeue your posts like Smarterqueue or you could start a Google spreadsheet with a list of posts that you'd like to recycle monthly. 

3. Dedicate a specific amount of time each day.

One of the more overwhelming aspects of social media is the idea that you need to be on it all day every day. While it is true that platforms with an algorithm like Facebook or Twitter reward high engagement rates, you don't want to go crazy. What I generally recommend is dedicating 15 minutes a day to engage intentionally on social media. Carve it out, schedule it in and get it done. Chances are you'll spend more than 15 minutes (I know I do), but at least you know that every day, that time will be scheduled so you can rest knowing that you put some time in each day. 

How to Pick Hashtags That Work for Your Business

How to Pick the Right Hashtags for Your Business | Jaimie Myers | Want engagement, more followers, more likes, more interaction, more sales, more conversions all from Instagram? Then its time to do some hashtag research. Learn eight different ways to find the right hashtags for your business in this blog post.

Oh hashtags! There are so many of you!

Every time I stumble on a new hashtag, the giddy little girl in me gets as excited as a kid with a bottle of sprinkles.

But the advice on hashtags out there is so confusing. There are too many people out there telling you to use the most popular hashtags and I'm here to say NOOOOOOO!!! Please don't do that. You'll be doing a disservice to your business and to your audience. They simply won't find you in those fast-moving tags. 

Still confused on how exactly hashtags work? This post is for you!

Today I want to share with you the EIGHT ways I use to find the best hashtags for my business that you can use too! None of them are difficult, but I know that sometimes we forget to venture outside our home feed.

This research is SO KEY to increasing and maximizing your reach on Instagram! I don't want you to be missing out on any followers.

Eight Ways to Find Hashtags On Instagram

1. Look to your competition.

I'm not a huge fan of caring about your competition or getting hyper-focused on the competition to a point where you feel like your work isn't good, but I do think it's important to be aware of people or businesses that are doing something similar to you. This can be a great first place to start when looking to up your hashtag game. Research a few of your competitors and find out what kind of hashtags they are using. Look at several of their photos and copy and paste their lists of hashtags. Make sure that you check that these hashtags work for your business before using them. 

2. Check in with influencers or local businesses or media.

If you're wondering which hashtags are cool these days, just look to the influencers. Look to the people who are already finding success on Instagram and see what hashtags they might use. If you are looking for local hashtags (great for fashion bloggers and travel bloggers), you can look for local boutiques, local media outlets and local tourist profiles to see if they are using any hashtags you can use or search.

3. Use tag search to search keywords on Instagram.

This is a super easy one! Just head right into the search function on Instagram. Click tags at the top and type in a keyword. For example, if you work in social media, type in social media and a good 30-50 hashtags will show up! Check these out to see if you could use them for your business! Try a few different keywords to maximize your results.

(Hint: you can also use this keyword trick to find people who might have those words in their handles or bios) 

4. Use related hashtags feature on Instagram.

Once you've found a hashtag that you like, simply click into it and see related hashtags at the top of the screen. These will be hashtags that have similar content or are often used together. You'll usually get 5-6 hashtags here.

5. Check your own followers.

Chances are you are following some people in your own niche, so don't forget to look through your own followers. Chances also are that you aren't seeing everyone you follow in your main feed so make sure to click through your follower list so you don't miss someone that could be crucial to your growth. 

It's totally fair game to copy another person's hashtag list, but remember that switching it up is the key to learning which hashtags work best for you!

6. Check the competition's followers.

In addition to checking your competition, make sure you click into their follower list too! They might have even more people in your niche that you can find using hashtags that will help your business. It might be overwhelming to scroll through lists of followers, but it can end up being totally worth it!

Hint: While you're there, make sure to engage with people that look like they might love to follow you too! Leave some generous and kind comments - be human!

7. Check with other brands that might have the same target market.

You don't always have to be looking to people who are doing the same things as you. You can also look at people who serve the same kind of people that you do. For example, if you sell modern home decor or are an artist, it might be worth your time to check out West Elm or Anthropologie to see what kind of people are following them and what kind of hashtags they might be using. 

Additionally, larger brands like this sometimes have feature hashtags you could use to get your work featured on their page.

8. Use tools like Display Purposes or Hashtagger app.

Once you have done the work to find a good long list of hashtags that might work for your brand, make sure you check each one. Type each one in on Instagram and do a quick scroll to make sure they are ones you want to spend your time searching or ones that you want your work to be categorized with. 

Then, you can use Display Purposes or the Hashtagger app to come up with even more. When you type a hashtag into their programs, they come up with a list of more hashtags that could be related to that hashtag. 

Remember, we're looking for quality hashtags, not just popular ones. You want your work to fit in with each hashtag and ideally, you want to find as many as you can that have 500,000 uses or less, though I do recommend mixing more popular hashtags with some that are more niche-specific. 

Want to learn more about how hashtags work, where to post them and how many you need? Hope right on over here!

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The Truth Behind Using Hashtags in Your Creative Business


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