I get it. Social media can be so overwhelming. There are so many moving pieces and platforms to choose from and people to talk to. It's a lot. But I can assure you that digital marketing is not only the way of the world now, but that marketing in general is 50% of the battle when it comes to business. If you aren't putting yourself and your brand out there regularly, how will people know about you?
You just gotta do it!
And I've got a few ways to make it easier for you. I've always put together this handy cheat sheet to help you figure out the best apps and programs to make social media a total breeze for your biz.
1. Use a visual scheduling platform.
If you aren't already using a scheduler for your social media, now is the time to start. There are so many choices for schedulers and the choice is so personal, but I highly recommend finding one that has a visual aspect for Instagram. If you, like me, need to schedule from your computer for yourself and clients, I highly recommend Later. Not only is their customer service killer, but the platform is so intuitive. If you are a solopreneur, I recommend Plann. This app is seriously amazing and even allows you to drag and drop images to make your feed visually appealing.
2. Batch your content.
Wondering how you'll have all that content to schedule? It's called batching and it's my best friend. Once a month, I pull out all my props and I take as many photos as I can for my Instagram. You can also use this method with photos of yourself or photos out and about. Take a lot of them, upload into your scheduler of choice, move around until it looks pretty and just like that, you've got a whole month of content!
If you're really ambitious, you could even dedicate a full day to this process and write out all your captions as well. I'm more of an on-the-fly caption writer, but I always write out captions for the month for my clients.
For other platforms like Facebook or Twitter, you could use a scheduler that will requeue your posts like Smarterqueue or you could start a Google spreadsheet with a list of posts that you'd like to recycle monthly.
3. Dedicate a specific amount of time each day.
One of the more overwhelming aspects of social media is the idea that you need to be on it all day every day. While it is true that platforms with an algorithm like Facebook or Twitter reward high engagement rates, you don't want to go crazy. What I generally recommend is dedicating 15 minutes a day to engage intentionally on social media. Carve it out, schedule it in and get it done. Chances are you'll spend more than 15 minutes (I know I do), but at least you know that every day, that time will be scheduled so you can rest knowing that you put some time in each day.