If you're ready to step up your Instagram game, it's important that you don't miss any of these key elements to a thriving social media strategy. As a social media strategist, it's my job to make sure all of these elements are present in a strategy. Without one, the strategy is just not complete.
There are so many moving pieces to social media which can be incredibly overwhelming if you're just starting out or even if you've been doing it a while. I believe that a solid social media strategy is absolutely essential for small business and online business success in the modern world.
The fact of the matter is that billions of people all around the world are using social media to connect with each other, learn about current events and yes, buy from brands. And Instagram is growing at a rapid rate. Most of the people who will eventually use the platform aren't even using it yet! That's mind-boggling!
It is absolutely KEY that you use the tools at your disposal to make sure that you are pulling in the right people. And with that, below are the 4 main elements that are absolutely necessary for a thriving Instagram strategy.
1. Killer Imagery
Social media is visual. People are visual. We see before we make a conscious choice to read or to click. And if what we see doesn't suit our aesthetic preferences, we tend to move on. It isn't more complicated than that.
The photos or graphics that you put out on social media need to be professional and high-quality. This means no blurry images, no poorly lit images, mindfulness with fonts and colors, clean and modern designs. And images that are the right size and/or shape for the right platform!
2. Enticing Copy
In addition to the images you use needing to be professional and high-quality, the same can be said for the words that you use. Once someone decides to read, they can just as easily be turned off by the tone of voice you use, spelling errors, grammatical errors, confusing sentences and more.
Tip for writing copy: pretend that you are speaking to just one person (your ideal audience). Imagine how that person would want to be spoken to and do that while letting your brand personality shine.
In addition to your copy, make sure that to write an Instagram bio that entices people to actually CLICK on your link.
3. Planning + Scheduling
A social media strategy is simply not a strategy without a plan. If you're flying by the seat of your pants when it comes to posting on Instagram, you're doing it wrong and you're causing yourself so much unnecessary stress.
Planning and scheduling ahead of time might be a lengthy process, but when it's done, it's done for a month (or for however long you plan) and then you don't have the weight of worry on your shoulders. You already know what's going to happen each and every day on your Instagram.
4. Engagement + Community
Once you have killer imagery, enticing copy and a solid plan in play, it's time for the fun stuff - engaging with your audience! This is where the real magic happens. Having the other three steps in play draws people to your content and inevitably to liking and commenting on your work.
When they do this, you'll be able to understand your them better and create a community that cares about what you do.