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Have you been wondering if Pinterest might be a good fit for your business?
Pinterest is an INCREDIBLE way to share content with your audience. This platform is one of the easiest and most efficient ways to increase traffic to your website organically.
In fact, Pinterest accounts for over 60% of this website's traffic and most of my email subscribers come from Pinterest initially.
Because Pinterest is a SEARCH ENGINE and not a social media platform, people don't have to follow you to see your content. Hustling for followers is not necessary on Pinterest.
So let's dig into how to make this happen for your own business.
The impressions I receive on Pinterest go up month after month because I have spent the time to create a strategy for the platform.
So, step-by-step. Let's make Pinterest happen for you.
1. Set up your account.
The very first thing you want to do on Pinterest is set up your account. Add your headshot photo (preferably the same one you use on other social media), include a link to a freebie, and write your bio (much like you do on Instagram).
Next, you'll want to add boards. It is incredibly important that you add boards that are RELEVANT to your audience. What kinds of things will they search Pinterest for? In addition, it's important that MOST of your boards are ones that make sense for your content. If you can't pin your content to them, it's probably a good idea to keep them secret, which is as simple as the press of a button.
When naming your boards, keep it simple and searchable. No need for cutesy characters or cutesy names - straight to the point is your best bet on Pinterest and the same goes for the description of the board. Use keywords that your audience might search for.
2. Make a special Pinterest board just for your content.
This board will serve as the home base for all the content that YOU create for the platform. It will make it easier for people to be able to tell who you are and what you do and will help immensely when you set up your pinning process with Tailwind later.
My board is very simply named Jaimieemyers.com and all of my blog posts are pinned there right after publishing.
3. Start pinning relevant content.
The content that you pin needs to be both relevant to your audience and to the boards that you pin content to. For example, if I were to publish a bunch of beauty-related pins as a social media manager, it might not make a whole lot of sense to my audience. Pin what you are known for and pin things that are congruent to your niche that your audience needs.
By making your page a place where someone can come to get information, you make yourself an authority.
Don't worry about sharing content from competitors. In fact, it's GOOD to share content that is similar to yours so that Pinterest can then recommend your content along with the similar content in search results.
I'm going to show you how to use Tailwind to find pins more rapidly, but for now, just remember these tips and try to fill your boards with around 100 pins each.
4. Join group boards on Pinterest.
Group boards are one tool that Pinterest gives us to increase the reach of our pins on the platform. A group board is simply a board that belongs to one person, but has contributors.
In order to find group boards, use the Search function on Pinterest, click over to 'Boards' and then look for boards that have multiple users. You can also visit influencers in your industry to find which group boards they belong to. This can take some research time, but is well worth the effort.
Once you have found some boards you'd like to join, look for instructions for joining in the board's description. Some won't have that information, in which case you'll want to do some digging to find the group owner's email address.
A simple request to join the board with a link to your Pinterest account and the email address you use for Pinterest should suffice.
5. Make your content for pinning.
Because Pinterest is a visual search engine, you'll need to make pins to save. You can design these in Canva or Photoshop. A few things to remember when designing:
- Vertical images convert well on Pinterest (no square, no horizontal)
- Bright, high-quality images are easy on the eye and stand out in the feed
- If you decide to use text, make sure to proofread and use fonts that are easy to read.
- Use your brand colors! Your pins should look like they came from your business. Use colors, fonts, and a design style that matches your brand.
Pinterest users are generally looking for information. This is why a blog is a great place to store your pins. Leading directly to a shop page will never convert as well from Pinterest as leading to a blog post or some other form of value that leads to an email list that then leads to the sale. Consider user experience from top to bottom!
6. Once you have your pins made, you can save them.
Remember that special board I had you make before? It's time to save your pin to that board. Remember to name your image descriptively, check to make sure the link is correct, and add a description with keywords. You can use the Search function on Pinterest to figure out which keywords to include (ideally, you want to include words that your target audience might search).
7. You've made it! Now it's Tailwind time.
In order for Pinterest to rank your content, you'll need to be pinning pretty frequently, but you don't want to be on Pinterest all day. You've got better things to do, right?
When you sign up for Tailwind, the first thing you'll want to do is look at your posting schedule. In the left-hand menu, click "Your Schedule." Tailwind created a smart schedule FOR YOU, based on the followers you already have or based on its own data if you are just starting out. You can add or delete times here.
Once you are happy with your schedule, you should create board lists. Creating board lists allows you to pin to multiple boards simultaneously. Can you imagine all the TIME you'll save?
Now it's time to schedule pins. Make sure you download the Tailwind browser extension, then head to Pinterest to select your pins. I like to head to a group board I am a part of so that I can use pins from those boards. I like to make sure that I am pinning at least 5 of my own pins daily as well.
Once you're on the board you want to schedule pins from, simply click your browser extension, then select the pins you'd like to schedule. From there, hit "Go Schedule!" and a pop-up window will appear.
Now you need to choose the board you'd like to schedule your pins to. This is where your board lists come in handy. You can choose different board lists for different types of pins or simply alternate board lists.
This is important! Make sure to set intervals. You do not want to flood your board with a bunch of pins all at once, or pin too many of your own pins all at once. Use the interval to decide how far apart you want your pins to publish. I prefer a 1 day interval, but I've also used 8 hours effectively.
Once you've scheduled pins, you can view your schedule in your Tailwind dashboard in "Scheduled Pins." You can move things around or change anything you want from there.
Another place you might go to find pins to save is Tailwind Tribes. Tribes are meant to be a sharing platform in which you share your own pins, but on most, you are expected to also share pins from that tribe.